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Pru Quinlan
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced the availability of CyberArk Secure Workload Access Solution ,1 delivering the industry's most comprehensive protection for all non-human identities that matter. The solution will enable security teams to gain visibility and control over the entire machine identity lifecycle, from creation and governance to automated rotation and renewal.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced the CyberArk Secure AI Agents Solution, which will allow organisations to implement identity-first security for agentic AI using the CyberArk Identity Security Platform. The solution will help organisations mitigate new and unique identity-centric risks as AI agents autonomously communicate with other agents, access sensitive information, escalate privileges, interact with critical infrastructure, and modify their behaviors to accomplish complex tasks.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced an expanded global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. From 2023 to 2024, Samsung Ads saw double-digit percentage gross revenue growth on the Magnite Streaming SSP as a result of their successful collaboration.
SailPoint, Inc. (Nasdaq: SAIL), a leader in unified identity security for enterprises, today unveiled several new SailPoint Identity Security Cloud updates, all available this quarter. These new capabilities reflect SailPoint’s fundamental understanding of the modern identity landscape, and focus on key areas including Machine Identity Security, Data Access Security, AI, application onboarding, and connectivity. SailPoint also announced SailPoint Success Acceleration Service Packages, a new program providing customers with tailored expertise, flexible engagement, and an integrated approach to identity management and security.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced that CyberArk Secure Browser has achieved SOC 2 Type 2 Compliance, underscoring CyberArk’s commitment to apply the right level of privilege controls to secure every user’s action, from endpoint to application. This certification confirms that CyberArk Secure Browser uses effective controls and processes to secure and protect customer data, aligning with strict security standards.
FirstPartyCapital (FPC), an early-stage venture capital firm specialising in adtech, martech, and digital media, today announced a strategic investment from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. The investment strengthens FirstPartyCapital’s mission as a sector-focused fund supporting scalable ad tech startups globally while reinforcing DoubleVerify’s commitment to driving innovation in digital advertising by backing early-stage, AI-driven companies.
Affiliate and partnership marketing activity is increasing in Australia, with 89% of advertisers and agencies who use the channel flagging their intention to maintain or increase their investment over the coming year. The data, which comes from the IAB Australia Affiliate and Partnership Marketing Report, also found that as the industry grows, marketers are looking for greater guidance on measurement, tracking, effectiveness, payment models and best practices.
SailPoint, Inc. (Nasdaq: SAIL), a leader in unified identity security for enterprises, today announced SailPoint Harbor Pilot, a set of AI agents designed to help identity teams work smarter, respond faster and secure their organisations more efficiently. Unveiled at the Gartner® Identity & Access Management Summit in London, Harbor Pilot automates identity security tasks, simplifies workflow creation, and provides AI-driven insights through conversational prompts, reducing administrative burden and improving security posture.
IAB Australia announced today that Nicole Prior, Head of Media and Adtech Solutions APAC at Microsoft Advertising has been appointed as the Chair of its Executive Technology Council (ETC) and also become the ETC representative on the IAB Australia board. Prior replaces Adele Wieser, MD of Index Exchange, who has completed her two-year stint as Chair.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today released its 2025 State of Machine Identity Security Report, revealing that machine identity-related security incidents are on the rise, as the volume and complexity of machine identities continue to multiply. The report found that while the majority of Australian organisations have some form of machine identity security program, many are still immature, with less than half having a dedicated program – 13% below the global average - and nearly half of Australian security leaders reporting security incidents or breaches caused by compromised machine identities.
Scope3 today announced the launch of the Scope3 Agentic Media Platform to help partners build and sell agentic media products — AI-enabled media products that are efficient and sustainable by design. Publishers, ad tech platforms, curators and agencies can use the platform to create agentic media products that leverage expert AI agents and custom algorithms to deliver more effective media buying for brands.
CyberArk (NASDAQ: CYBR) and Device Authority, in collaboration with Microsoft, have launched a solution that strengthens and scales connected device authentication to enterprise applications with Zero Trust principles. It helps manufacturers reduce cyber risk from connected devices in factory floors and edge environments with robust identity security, automated access management and device lifecycle protection.
Venafi, a CyberArk Company, announced today the general availability of its SaaS machine identity security product portfolio, including TLS Protect Cloud, TLS Protect for Kubernetes and Venafi Firefly, in Australia.
Podcast advertising is firming up as an agency favourite for 2025, according to IAB Australia’s Australian Audio State of the Nation Report, with 79% of agencies intending to increase their podcast investments this year. Streaming music (65%) and streaming radio (56%) will also see increases in spend according to the Report, with audio’s ability to offer incremental reach on other media and to compliment the media mix, flagged as the key drivers of growth.
Social media continues to shape the way Australians connect, discover brands, and make purchasing decisions, according to Digital 2025 Australia, the latest report from global media intelligence leader Meltwater and socially-led creative agency We Are Social.
The Australian internet advertising market has grown 11.1% year-on-year to reach $16.4bn spend for the full calendar year 2024 according to the IAB Australia Internet Advertising Revenue Report (IARR) which was released today.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of content-level controls for Meta’s Facebook & Instagram Feed and Reels – expanding the company’s footprint of trusted, independent brand suitability and media performance tools. This release will allow advertisers to proactively avoid content they deem unsuitable before their ads are served, enhancing brand impact across Meta’s platforms. This launch builds on last year’s release of post-bid brand safety and suitability measurement on Meta’s Facebook and Instagram Feeds and Reels.
IAB Australia today announced that Suzie Cardwell, Nine’s Chief Data Officer, has been appointed Chair of the IAB Australia Board, while Sarah Myers , GM Audience and Marketing at REA Group has been appointed Deputy Chair.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced that Builder.ai has selected CyberArk to secure identities across its multi-cloud environment, protecting and automating workforce and developer user access to all apps with intelligent privilege controls.
CyberArk (NASDAQ: CYBR), the global leader in identity security, today announced it has acquired Zilla Security, a leader in modern Identity Governance and Administration (IGA) solutions. Zilla’s innovative, AI-powered IGA capabilities will expand CyberArk’s industry-leading Identity Security Platform with scalable automation that enables accelerated identity compliance and provisioning across digital environments, while maximising security and operational efficiency. This acquisition further advances CyberArk’s strategy to deliver the industry’s most powerful, comprehensive identity security platform to secure every identity – human and machine – with the right level of privilege controls.
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info@einsteinz.com.au
