Viewing entries in
DoubleVerify
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today revealed findings from its Global Insights Report demonstrating a relationship between high-quality digital advertising environments and reduced carbon emissions.
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today announced the launch of the DV Transparency Centre. This new educational portal is designed to augment understanding and trust in media verification by providing greater insight and clarity into DV's technology and measurement solutions. The launch highlights DV's commitment to driving industry education at one of the world's most prestigious gatherings of marketing and online advertising leaders.
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its DV Global Insights: 2024 Trends Report. The report employs DV technology to comprehensively analyse media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America. It delves into critical industry topics, including the expansive role of Artificial Intelligence (AI) in transforming media and advertising risks and opportunities, the rapid increase in Made for Advertising (MFA) content, the rise of Retail Media Networks (RMNs) with specialised inventory, and how responsible media buying contributes to reducing carbon emissions.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with Pinterest to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and help protect brand reputation within this engaging, user-generated online media environment.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data, and analytics, has announced the global availability of the industry’s first comprehensive media authentication offering on Reddit. This release makes available to Reddit advertisers the DV Authentic Ad® – a proprietary metric that offers advertisers an additional layer of trusted, third-party transparency into campaign delivery in a brand suitable environment, within the intended geography – on their Reddit ads.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a robust lineup of strategic leadership appointments in the APAC region. These appointments will also kick off DV’s entry into two new markets – Hong Kong and Thailand.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the discovery of “FM Scam,” the latest audio fraud scheme to date that was identified and mitigated by DV’s Fraud Lab using a proprietary combination of AI-powered technology and human review.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced that it has received Media Rating Council (MRC) accreditation for Video Viewable Impressions and related viewability metrics in the Connected TV (CTV) environment. This accomplishment underscores DV's commitment to provide the highest standard of measurement accuracy and transparency in the dynamic CTV space and further demonstrates the company’s alignment with the MRC accreditation process as a critical layer of accountability in online advertising.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, today announced that it is the inaugural recipient of TrustArc’s TRUSTe Responsible AI Certification,demonstrating industry-leading commitment to AI governance.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters - Vertical Sensitivity and Category Exclusion, to go into effect this month. As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, today unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance. This first-to-market innovation, integrated into DV Authentic Brand Suitability (ABS), complements DV's existing post-bid offering and provides advertisers with a full spectrum solution to maximise ad effectiveness throughout the media transaction.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of new tiered brand suitability categories to address “Made For Advertising” (MFA) measurement and protection in a more nuanced and brand-specific way.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, user-generated media environments.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, has published a quarterly benchmark report that includes global media quality and performance data. The report highlights attention levels across global regions and industry verticals using DV’s Attention Index, which offers rich insights into how effectively ads capture viewer attention and engagement. Of note, the top three performing verticals in attention were Media & Sports, Health & Pharma, and Education, while the bottom three performers included Travel, Financial Services, and Telecom.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released a report entitled: "Raising the Bar in APAC: How Media Quality and Performance Drive Outcomes". The report, developed in conjunction with WARC, explores the impact of media quality and attention metrics on driving performance for advertisers in APAC. The report found that 91% of Asia-Pacific (APAC) marketers agree that measuring media quality is important, 98% use ad verification tools and more than half are confident in measuring that quality. Despite this, of surveyed marketers, only 17% evaluate media across the four key metrics of fraud, brand safety, viewability and ensuring the ads were served in the intended geography. On top of this, one in three marketers only use verification tools on an ad hoc basis.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that it has entered into an agreement to acquire Scibids Technology SAS (“Scibids”), a global leader in AI-powered digital campaign optimisation. The acquisition of Scibids is a cash and stock transaction valued at $125 million, with additional potential consideration based on certain performance metrics. The transaction is anticipated to close in the third quarter (the “Acquisition”).
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced an expansion of its quality solutions with Google’s Ads Data Hub for Measurement Partners, enabling media measurement and helping maximise advertiser performance on YouTube Shorts, Masthead and In-feed Video formats. The release leverages DV’s technology to help advertisers on YouTube Shorts ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic (“IVT”).
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Algorithmic Optimiser, an exclusive cutting-edge measurement and optimisation offering with Scibids, the global leader in artificial intelligence (AI) for digital marketing. The combination of DV’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that maximises business outcomes and advertising ROI, without sacrificing scale.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the launch of DV Marketplace Suite, a comprehensive toolkit that enables supply-side and demand-side platforms, marketplaces, ad exchanges, and retail media networks to implement network-wide brand safety, fraud, viewability and contextual controls. DV Marketplace Suite builds on DV’s successful platform offering and introduces a new brand safety product, creating a singular point of integration for platforms to leverage DV’s industry-leading quality solutions.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today released its 2023 Global Insights Report, analysing trends from nearly 5.5 trillion media transactions across over 1,000 customers in nearly 100 countries. The report highlights key digital media quality trends, and demonstrates the need for always-on verification across channels to create the foundation for impactful performance.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
