Infosum launches data clean room solution with Samsung Ads Australia

April 22, 2024

Samsung Ads, the advertising division of Samsung Electronics, has launched a data clean room solution powered by leading data collaboration platform InfoSum. The relationship enables Samsung Ads’ clients to maximise the performance of their data-driven advertising strategies within InfoSum’s privacy-focused environment.

InfoSum unveils Private Path, a breakthrough technology that redefines measurement for the privacy-first era

January 10, 2024

InfoSum, the world’s leading data collaboration platform, today announced the launch of Private Path. Circana, Experian, ITV, NCSolutions, S&P Global Mobility, and Tesco Media & Insight Platform are among the first who are in the process of utilising this new data solution designed for a privacy-focussed era of measurement and data collaboration. Taking the existing power, privacy and connectivity of InfoSum’s data clean room, Private Path allows organisations to securely maximise the value of first-party data outside of the clean room environment. By providing an alternative to traditional crosswalk processing, Private Path enables data, measurement and media partners to collaborate faster, safer and more cost-effectively.

InfoSum announces Google PAIR integration enabling advertisers and publishers to activate first-party data using Display & Video 360 and InfoSum’s secure data collaboration infrastructure

May 26, 2023

InfoSum, the world’s leading data collaboration platform, today announced its integration with Google Display & Video 360’s PAIR to help its brand and publisher clients more closely connect with their first-party audiences, while bringing privacy protection and end-to-end data security.

Flybuys and InfoSum announce partnership to power privacy-centric data collaboration

May 17, 2023

Unpacked by Flybuys, the B2B data division of Australia's favourite rewards program, is partnering with InfoSum, the world’s leading data collaboration platform to grow its first-party data capabilities.

News Corp Australia partners with InfoSum to deliver market leading data collaboration

March 21, 2023

News Corp Australia has today been announced as the first Australian publisher to collaborate with InfoSum to expand its first-party data collaboration capabilities. Using InfoSum’s decentralised data collaboration platform and secure bunker technology, advertisers can match their first party data against News Corp Australia’s significant addressable digital audience. This relationship will empower advertisers to plan and deliver data driven marketing campaigns while prioritising consumer privacy and data integrity.

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