Viewing entries in
Scope3
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, today announced the launch of Media Reporting, the industry’s first always-on reporting tool for brands and media buyers to measure ad emissions and reduce waste across their digital ad campaigns.
Arçelik Hitachi Home Appliances, the manufacturer, distributor, and after sales services provider of Hitachi branded home appliances globally (excluding those of Japan) is on a mission to reduce the carbon emissions from its digital advertising campaigns by at least 25% over a six month period. The optimization test case will run from May to December 2024 in 4 markets: Thailand, Vietnam, Hong Kong and Singapore.
Scope3, the market leader in sustainable advertising, introduced GMP+, a standardized media offering that will protect advertisers from problematic placements. Examples of problematic placements include ads that load outside the viewable area of the browser and ads that reload frequently.
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, today announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spend predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising on the planet.
Mindshare, the media services company that is part of GroupM and WPP and Scope3, the collaborative sustainability platform decarbonising media and advertising, have created a bespoke Emissions Scorecard to help clients understand the carbon emissions of their digital media campaigns.
Scope3, the collaborative sustainability platform decarbonizing media and advertising, today announced a $20 million Series B funding round led by GV. The investment will be used to accelerate the development of Scope3’s collaborative sustainability platform (CSP), a first-of-its-kind platform that visualizes the massively interconnected ad ecosystem while powering meaningful carbon reduction. Scope3 will also use the funding to grow its global team of advertising, tech, and sustainability experts and further expand its data and measurement capabilities.
Scope3, the pioneer of data-led solutions to decarbonise media and advertising, today launched universal access to the industry emissions data in the Scope3 platform, providing greater visibility into the carbon footprint of the digital advertising ecosystem. This launch represents a significant departure from the industry’s previously fragmented approach to decarbonisation.
Scope3, the leading provider of emissions data for the advertising industry, has unveiled its latest State of Sustainable Advertising report. This quarter’s report provides updated industry benchmarks and a more comprehensive estimate of digital ad emissions. Developments from the last report include refinements to the Scope3 emissions model and expansion of the data set to include more countries and channels.
Scope3 has appointed Joanna Georges to the newly created position of Head of ANZ as Scope3 ramps up its activity in Australia and New Zealand.
Scope3, the source of truth for supply chain emissions data, unveiled Climate Shield, an industry-first solution providing advertisers with a turnkey way to reduce the carbon footprint of digital advertising by automatically blocking high emissions ad inventory considered ‘climate risk.’ This always-on approach to decarbonisation will drive systemic reduction of carbon emissions from advertising and create a more sustainable ad ecosystem.
The programmatic advertising industry produces more than 215,000 metric tons of carbon emissions in a single month across five leading economies, the equivalent to more than 24 million gallons of gasoline being consumed. That’s according to Scope3’s ‘Q1 2023 State of Sustainable Advertising’ report, providing the most comprehensive data ever compiled on the digital advertising sector’s carbon footprint.
Scope3, the source of truth for supply chain emissions data across the media and advertising industry is expanding into Australia, where it will build a strategic hub for product development and collaborative go-to-market teams serving Australia and the broader JAPAC region. Sydney based June Cheung has been appointed Head of JAPAC and will lead Scope3’s expansion and strategic partnerships in the region.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
