IAB Australia’s Ad Effectiveness Council has today released a research synthesis, “Elevating brands through multi-channel excellence”. The paper, which is a collaborative effort of the members of the council, provides evidence for marketers of why multi-channel advertising campaigns are more effective at delivering business outcomes and offers guidance for creating and measuring successful multi-channel campaigns.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Attention for Publishers. This innovative solution sets a new standard in the industry for performance measurement and optimisation, empowering publishers with detailed, actionable insights to maximise the value of their inventory.
Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, was recognised with the highest score in the current offering category of the ten vendors evaluated in The Forrester Wave™: Sell-Side Platforms, Q4 2024 report. The report, authored by Forrester Senior Analyst Mo Allibhai, cites Magnite’s strength in streaming channels and demand facilitation expertise. In addition, Magnite received Forrester’s highest rating possible in 18 criteria, including Innovation, Desktop & Mobile Display, Open Standards & Transparency, Inventory Quality, and Deployment, Training & Ongoing Support.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded integration with Snap to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and protect brand reputation within Snap’s engaging, user-generated platform.
Meltwater, a leading global provider of media, social, and consumer intelligence, today announces a new strategic partnership with Cyabra, whose AI shields companies and government agencies from dis- and misinformation by uncovering fake profiles, harmful narratives, and GenAI content.
InMobi Advertising, a leading provider of marketing and monetisation technologies that help businesses fuel growth, has been named a “Strong Performer" in The Forrester Wave™: Sell-Side Platforms, Q4 2024. The report, issued today by Forrester, identifies the InMobi Exchange as a “mobile must-have.”
Qualys, a leading provider of disruptive cloud-based IT, security and compliance solutions, today announced that its multi-tenant Qualys Cloud Platform was successfully assessed at the ‘PROTECTED’ level by the Infosec Registered Assessors Program (IRAP), an initiative by the Australian Signals Directorate (ASD). This achievement demonstrates that Qualys has met some of the highest security standards set by the Australian government for handling customers’ sensitive data.
Meltwater, a leading global provider of media, social, and consumer intelligence, today announced expanded partnerships with two of the world’s largest social platforms, X and Reddit. These strategic collaborations will significantly enhance Meltwater's media intelligence offerings, providing customers with unparalleled access to diverse and authentic conversations happening online.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions, today announced that Qualys Vulnerability Management, Detection and Response (VMDR) was the only company to be named both “Outperformer” and “Leader” in the Continuous Vulnerability Management (CVM) category in the 2024 GigaOm Radar Report.
InMobi Advertising, a leading provider of content monetisation and marketing technologies that help businesses fuel growth, has unveiled the next generation of the InMobi Consent Management Platform (InMobi CMP), a self-service solution that helps publishers seamlessly align with rapidly changing global privacy regulations. InMobi CMP, the most robust privacy management platform for mobile publishers, empowers them to navigate the dynamic and intricate privacy landscape.
SailPoint Technologies, Inc., a leader in unified identity security for enterprises, today announced the launch of SailPoint Machine Identity Security, a new Identity Security Cloud product. SailPoint Machine Identity Security is a dedicated product built specifically for machine accounts such as service accounts and bots. Built on SailPoint Atlas, Machine Identity Security unifies the process of identity security for both machine and human identities, allowing enterprises to manage all identities in a more simplified, holistic manner.
SailPoint Technologies, Inc., a leader in enterprise identity security, today announced the launch of SailPoint Privileged Task Automation, a new Identity Security Cloud capability, powered by SailPoint Atlas. SailPoint Privileged Task Automation helps organisations improve productivity and security by automating and delegating the execution of repeatable privileged tasks.
InMobi Advertising, a leading provider of monetisation and marketing technologies that help businesses fuel growth, is furthering its commitment to sustainability in advertising by choosing Scope3, the collaborative sustainability platform decarbonising media and advertising, to pioneer the world’s largest green media offering, purpose-built for mobile and in-app.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced the launch of its News Accelerator program. Over a year in the making, this initiative will further align DV's product innovation with the needs of the news industry, and encourage advertiser spending on news and journalism. Key components include the introduction of DV News Plus, a positive contextual segment for news, advanced suitability controls and enhanced analytics tools to drive more positive advertiser engagement with news. Through the program, DV will foster partnerships and feedback loops with dozens of news publishers, across the spectrum of news content - from regional and niche publications to global news leaders, and will educate the industry on how to balance brand suitability with the brand-building opportunity presented by news content. To underscore the investment in the initiative, DV has appointed industry veteran Jack Marshall as the company’s Head of News, who will spearhead the work.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram Feed and Reels, expanding its suite of independent brand safety and suitability tools. This release will empower advertisers to proactively avoid content they deem unsuitable before their ads are served, protecting brand reputation across Meta’s platforms.
Scope3, the collaborative sustainability platform decarbonising media and advertising, today announced the closing of $25 million in new funding led by GV. The round included participation from existing investors Venrock, Room40 Ventures, and Craft Ventures, as well as from new investors Aperiam Ventures and Virgo Strategic Investments. The investment will enable Scope3 to expand its work beyond the advertising ecosystem and tackle the pressing climate impact of the booming AI industry.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions, today announced the launch of the industry’s first Risk Operations Center (ROC) with Enterprise TruRisk Management (ETM) at the Qualys Security Conference. The solution enables CISOs and business leaders to manage cybersecurity risks in real time, transforming fragmented, siloed data into actionable insights that align cyber risk operations with business priorities. The application consolidates both Qualys and non-Qualys security risk data, including from technology alliances like Forescout, Identity Threat Protection with Okta AI, Microsoft, Oracle, and Wiz across cloud, on-premises and hybrid environments.
SailPoint Technologies, Inc., a leader in enterprise identity security, today released the findings from the 2024-2025 edition of its annual research report, ‘The Horizons of Identity Security’. This year’s report reveals that while most organisations are still in the early horizons of their identity security journey, those who achieve maturity are seeing disproportionately higher returns for every dollar spent.
InfoSum, the world’s leading data collaboration platform, today announced the appointment of experienced media and marketing industry leader Adele Burke as Sales Director, Australia & New Zealand.
IAB Australia has announced it will host the inaugural IAB Australia Leadership Summit in Australia on 20th November 2024. The event, which is invitation only for the most senior leaders, will provide a crucial opportunity to discuss shared challenges, debate key issues and identify ways to positively shape the future of the advertising and marketing industry.
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