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media intelligence
Social media continues to shape the way Australians connect, discover brands, and make purchasing decisions, according to Digital 2025 Australia, the latest report from global media intelligence leader Meltwater and socially-led creative agency We Are Social.
The 2025 Australian Open delivered a tournament of surprises, breaking attendance records through an expanded strategy designed to appeal beyond traditional tennis fans. Meltwater, a global leader in social and media intelligence and data analytics, reported a significant uptick in engagement, with the tournament attracting 2.63 million mentions and 28.6 million engagements—up from 2.24 million mentions in 2024.
Meltwater, a leading global provider of media, social, and consumer intelligence, today announces a new strategic partnership with Cyabra, whose AI shields companies and government agencies from dis- and misinformation by uncovering fake profiles, harmful narratives, and GenAI content.
Australia is showing the signs of a nationwide digital detox, with social media use falling sharply across many platforms according to Digital 2024 - July Global Digital Statshot Report. Published in partnership with Meltwater, a global leader in media, social and consumer intelligence, and global creative agency, we are social, the report found a significant drop in the time spent over the last quarter. Even younger Australians seem to be getting less social, with Snapchat monthly app sessions falling by 11% and TikTok by 9%.
Meltwater, a global leader in media, social and consumer intelligence, today unveiled its latest innovations as part of its annual Mid-Year Release. With its marquee release, Meltwater aims to reinvent the way that communications and marketing professionals interact with data through the new Meltwater Copilot, developed as part of a market-making collaboration between Meltwater and Microsoft.
Meltwater, a global leader in media, social and consumer intelligence, and We Are Social, the socially-led creative agency, have released Digital 2024, their latest annual report on social media and digital trends worldwide.
In a year full of digital milestones, Digital 2024 shows that active social media user identities* have passed the 5 billion mark (5.04 billion), equivalent to 62.3 percent of the world’s population. The global total increased by 266 million over the past year - an annual growth of 5.6 percent.
Meltwater, a global leader in media intelligence and data analytics, announced the availability of Meltwater Enterprise Intelligence Suite, a unified, comprehensive offering that provides actionable insights and transformative impact to enterprise clients as the company continues to drive its growth in Australia and the APAC region as the only all-in-one data-as-a-service provider.
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2023 Australia, their latest annual report highlighting the most notable findings on digital trends and social media in Australia.
Meltwater, a global leader in social and media intelligence and data analytics, has today released its “State of Social Media 2023” report, revealing Facebook remains the dominant social media platform for APAC marketers, closely followed by LinkedIn and Instagram. Despite TikTok being named the fastest growing social media channel, it seems it is yet to be leveraged by marketers at the same rate as those well-established platforms.
Meltwater, a global leader in social and media intelligence, has continued to build on its growth in Australia and the APAC region with an expanded offering to its social analytics suite, internal promotions to its leadership team, and a new strategic partnership with NewsGuard.
Meltwater, a global leader in media intelligence and data analytics, has continued to cement its place as the only all-in-one data-as-a-service provider in Australia and the APAC region with the announcement of several product enhancements, an expansion of its local team and the addition of several new premium clients, including IKEA Australia.
New insights from media intelligence company Meltwater has found that interest in the election campaigning is waning, with comparison of news coverage and social media telling very different stories about party preference and sentiment.
Qantas CEO Alan Joyce was the most talked-about corporate leader in Australia according to analysis by media intelligence platform Meltwater. Data from billions of news stories and social media conversations found that the airline CEO came out far ahead of all other ASX leaders.
Meltwater has appointed seasoned media intelligence executive, John Bissinella as Enterprise Solutions Manager for ANZ to help drive the continued expansion of its Enterprise solutions. He joins with a remit to consult Australia and New Zealand’s largest organisations on how to leverage the most comprehensive news, social and customer insights data available.
Meltwater B.V., a leading global SaaS provider of media intelligence and social analytics, has entered into a definitive agreement to acquire artificial intelligence start-up DeepReason.ai, a spin-off from Oxford University’s computer science department, for $7.3m in a combination of cash and meltwater equity including earn-outs contingent on reaching technical milestones and retention requirements.
In the lead up to the United Nations Climate Change Summit (COP26) Australia has been ranked as a D- by most global media and social media users. Data shared today by a leading global SaaS provider of media intelligence and social analytics, Meltwater Australia, shows that more than 1000 international publications have described Australia as “the worst greenhouse gas emitters”. In addition, more than 2,800 mentions referencing the Australian government’s “failure to commit” were posted socially in the last month.
Yesterday Adelaide United Football star Josh Cavallo become the first A-League Footballer to come out as gay while actively playing. It was an historic moment for the sport as Josh joins a small group of out players globally, most of whom came out only after they had retired.
Following the 21-year-olds announcement on social media, an outpouring of support from the football community has dominated both news and social media conversation.
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