Appoints Tom Woodcock as Account Director and Alfie Lagos as Platform Specialist
Exponential Interactive, one of the largest leading global providers of digital advertising solutions, reaching more than 600 million users each month, today announced the appointment of Tom Woodcock as Account Director and Alfie Lagos as Platform Specialist. Both are Melbourne-based roles and reflect the growth of Exponential’s Australian business.
As Account Director, Tom will be responsible for deepening the understanding key agencies and brand advertisers have with Exponential’s proprietary technology to help meet their marketing needs. He will also manage a growing team of Account Managers to deliver excellence and success for the company’s growing client list across the APAC region. He joins Exponential from open ad management company Sizmek, formally MediaMind, where he set up the Victorian office in 2012. He previously held a number of strategic account management and digital roles at Twenty3, MindShare and GroupM.
Alfie Lagos joins as Platform Specialist, where he will be tasked with managing Exponential’s product and service platform integrations for the entire APAC region. Alfie rejoins Exponential after taking a role as Digital Director at Vizeum where he was digital marketing lead across BMW Group activity. He previously spent four years at Exponential in a variety of roles in London and Melbourne, and most recently Account Director for ANZ. Prior to that he was in Sales and Operations at ninemsn.
“These two pivotal roles in Australia reflect the growth of our Australian operation and our commitment to innovate and evolve our product and services to meet agency needs,” said Ben Maudsley, managing director APAC and South Africa for Exponential. “Tom and Alfie bring considerable strategic digital and technical experience to Exponential and will further improve our market leading offer to agencies and brands.”
Tom Woodcock Alfie Lagos
About Exponential
Exponential Interactive delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile. Exponential’s platform fuses one of the largest global digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action. Creativity and audience insights form the foundation for building smarter, more relevant solutions for advertisers and publishers. Exponential was founded in 2001 and has locations in 22 countries. For more information, please visit www.exponential.com.
###