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IAB Australia
The local Australian online advertising market reached $14.2 billion for the financial year ending 30th June 2023 according to the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. All categories recorded growth despite challenging economic conditions and a strong comparative period which included the Summer and Winter Olympics and a federal election. However, overall growth slowed to 1.8% year-on-year, compared to the 22% year-on-year growth recorded in FY 2022.
Hosted by IAB Australia and UnLtd, the world premiere of “Addy Lala and the MOOD Tea Thieves” will be held at the Seymour Centre in Sydney on 5th December. It will tell the tale of a poor young media sales rep, Addy, struggling to meet targets. One day Addy overhears a group of peers with a magic phrase that may just change his chances of success.
The Debate Club, known as a safe place for people to explore controversial topics in advertising, is extending its reach, launching into Melbourne with a new Debate Club for Purpose series. It will also host an IAB Australia endorsed Advertising Debate Club event at AdWeek APAC in Sydney.
The Australian digital advertising and ad tech industry job vacancy rates have dropped from 11.8% in July 2022 to just 4.5% in July 2023 according to the IAB Australia- 2023 Industry Talent Report released today. Demand for entry level employees has also plummeted from 27% of job openings to just 14%, with organisations instead seeking more experienced and commercially driven leaders. The vast majority of open roles are currently for sales managers and sales strategists, with companies focusing on driving revenue and seeking ways to stand out from their competitors.
IAB Australia has called for a considered response to the online gambling recommendations issued today by the House of Representatives Standing Committee on Social Policy and Legal Affairs.
IAB Australia has launched a Digital Ad Fraud handbook for publishers, marketers, and agencies. Authored by its Standards and Guidelines Council, with inputs from independent ad fraud researchers and guest contributors, the Handbook provides objective guidance, exploring the different forms of ad fraud and making recommendations for best practice. It also details IAB Tech Lab’s Programmatic Transparency Standards and Best Practices for the disclosure of ad fraud attacks, as well as addressing the topic of potential ad fraud in CTV.
The Advertising Debate Club which hosts regular thought-provoking discussions and provides a platform for industry networking and community building, today announced a rebrand, new volunteer team and a partnership with Talent International which will mean the Debate Club now has a permanent location for its events.
Economic conditions and the impending retirement of third-party cookies have influenced how agencies are assessing digital video campaigns this year with an increased focus on measurement tools providing campaign delivery and sales performance results according to IAB Australia’s Video Advertising State of the Nation Report. The report, which was released today also found marketers are placing a greater focus on assessing brand impact across screens this year, rather than digital only brand lift.
Economic seasonal factors and an unusually high rate of expenditure in 2022 have resulted in online advertising expenditure slightly declining according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure for the quarter ended 31st March 2023 reached $3.426bn, an 0.8% decrease on the same quarter last year. By contrast, the quarter ending 31st March 2022 recorded an 18.5% increase.
IAB Australia has issued a call for speaker submissions for MeasureUp, Australia’s largest measurement conference, which will return for its 7th year on 13th September 2023. Presentations, panel discussions and workshops on topics that explore the science of advertising and media measurement, with either unique research and data insights, or real Australian focused client case studies to provide practical applications for marketers, are welcomed. The deadline for submission is COB 30th June 2022.
IAB Australia has launched a Data Collaboration Platforms Explainer to help marketers, tech vendors, agencies and publishers understand the varied capabilities of, and responsible approaches to, data collaboration in digital advertising.
IAB Australia today published its response to the Attorney General’s Department’s Privacy Act Review Report 2022, expressing concerns that what is proposed could severely restrict digital advertising and online publishers and platforms’ ability to provide free content and services.
IAB Australia announced today that Adele Wieser, Regional Managing Director, APAC, Index Exchange, has been appointed as the Chair of its Executive Technology Council (ETC) effective immediately. Wieser, who has replaced Angus Keene, will also become the ETC representative on the IAB Australia board.
The Advertising Industry Debate Club, backed by IAB Australia, launches an empowering event, Opportunity Summit, to discuss opportunities in the Australian market after the recent tech-layoffs and the current economic instability.
Two thirds of Australian advertisers and agencies who have used retail media now consider it as part of their holistic media planning according to a new released today by IAB Australia. The inaugural Retail Media State of the Nation Report also found that 31% of advertisers have been able to make a case to increase marketing budgets for retail media, while 69% reallocated budget from social, trade retail, digital and traditional media channels. 60% of respondents view retail media as a key part of their advertising strategy following the deprecation of third-party cookies.
The size of Australia’s digital audio advertising market including podcasts, music and radio streaming has been revealed for the first time, with digital audio ad spend hitting $221.2 million in calendar year 2022, according to the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC.
The Australian online advertising market reached $14.2bn spend for the 2022 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 9.1% year-on-year, which while strong, was a slowdown from the growth rates of 36% reported in 2021.
IAB Australia today announced that Matt Rowley, CEO of Pedestrian Group has been appointed Chair of the IAB Australia Board, while Vanya Mariani, Commercial Director – Media (Sales & Customer Solutions) for Carsales, has been elected deputy chair. Caroline Oates, Head of YouTube, Google; Sarah Myers, General Manager – Audience & Marketing, REA Group and John McNerney, Senior Director – Platforms APAC, Yahoo have also joined the Board, with Andrew Brain stepping in to represent Seven West Media.
Ipsos and IAB Australia today announced that the new industry digital audience measurement currency Ipsos iris will be launched in early March after securing official endorsement by IAB Australia’s Board and Measurement Council.
IAB Australia and the Outdoor Media Association (OMA) announced today that Ben Milne, Global Head of Out of Home (OOH) Media at dentsu will be the keynote speaker at Powering DOOH 2023. The event, which is a first ever collaboration between IAB and OMA marks the coming together of traditional and digital media.
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