Avocado Consulting announces an expanded collaboration with identity security leader CyberArk across Australia and New Zealand, aimed at securing enterprise secrets - credentials stored in application code and across the software supply chain – for organisations that are rapidly digitally transforming and addressing the increasing risks posed by unsecured non-human identities.
Scope3, the market leader in sustainable advertising, introduced GMP+, a standardized media offering that will protect advertisers from problematic placements. Examples of problematic placements include ads that load outside the viewable area of the browser and ads that reload frequently.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters - Vertical Sensitivity and Category Exclusion, to go into effect this month. As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform.
JCDecaux has launched broadcast-scale 3D – JC3D – across its Airport and Rail network. JC3D is available on over 450 screens and multiple formats nationally, providing brands with an innovative platform to create memorable marketing experiences that resonate with audiences.
More education and experience is needed to supercharge the usage of programmatic DOOH according to new research released today by IAB Australia. Attitudes to DOOH Advertising, which seeks to understand the state of play for all digital out of home media trading in Australia, found that 82% of agency respondents used digital OOH as a significant or regularly considered part of their advertising activity in 2024 (up from 69% in 2022). By contrast 52% used programmatic DOOH as a significant or regularly considered part of their advertising activity, up slightly from 48% in 2022.
CyberArk (NASDAQ: CYBR), the identity security company, today announced the launch of the CyberArk MSP Console, a new tool for managed service providers (MSPs) that improves operational efficiency and scalability. Now, MSPs can seamlessly view and monitor customers using the CyberArk Identity Security Platform via a dedicated, comprehensive dashboard.
CyberArk (NASDAQ: CYBR), the identity security company, today announced the general availability of CyberArk Secure Browser, the industry’s first identity-centric secure browser, providing enhanced security and privacy alongside a familiar, productive user experience.
Leading Out-of-Home media company JCDecaux New Zealand has redefined its sales team to further strengthen its ability to serve ever-changing market demands.
Phil Eastwood, General Manager of JCDecaux New Zealand, said: “As we navigate the evolving media landscape, we’ve made some impactful changes to our structure, and some exciting new appointments, to align our business with key areas of market growth and opportunity. These changes bolster our capacity to serve our clients and emphasise our commitment to continuous improvement."
Leading Out-of-Home media company JCDecaux has launched the Aspire, a newly designed, Digital Large Format portrait sign. The first site was unveiled in the busy inner-city suburb of Pyrmont in Sydney and is part of JCDecaux’s contract with Sydney Trains, the largest Out-of-Home contract in NSW.
The IAB Australia Ad Effectiveness Council has released the fifth module of its Marketing Measurement Innovation Series, ‘Ad Effectiveness Through Continuous Experiments’. The module seeks to increase understanding across the industry on how controlled experiments allow marketers to adopt best-practice scientific methods, adding confidence and precision to marketing investment decisions. Controlled experiments represent the most effective way to validate existing marketing activities and assess incrementality.
Meltwater, a global leader in social and media intelligence and data analytics, has today released its State of Social Media 2024 report. It finds that although nearly half of APAC teams (47%) expect social media to play a more significant role this year, they’re more likely to dedicate the same budget rather than increase it.
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, today unveiled its latest innovation in brand safety and suitability with the introduction of tiered “Made for Advertising” (MFA) brand suitability categories for pre-bid avoidance. This first-to-market innovation, integrated into DV Authentic Brand Suitability (ABS), complements DV's existing post-bid offering and provides advertisers with a full spectrum solution to maximise ad effectiveness throughout the media transaction.
A global-first neuroscience research study has found that True Crime podcast content delivers advertisers engagement and memorability at levels known to be effective in influencing consumer decisions and changing behaviour.
The Crime Pays: Guide to Understanding True Crime Podcast Audiences and Advertising Opportunities report from IAB Australia and Neuro-Insight, the world’s preeminent neuro-marketing and neuro-analytics company, tracked participants brain activity while listening to podcast content and advertising. It then assessed responses in True Crime and Entertainment podcasts as well as benchmarking against Neuro-Insight’s rich database across a wide range of media environments.
IAB Australia’s Australian Audio State of the Nation Report has found that 90% of agencies have used audio advertising this year, with 83% of media agencies including streaming digital audio advertising as a significant or regular part of their activity. The report, which is in its 8th year, also found agencies plan to increase their investment in streaming audio (61%) and podcasts (64%) over the coming year.
Leading Out-of-Home media company JCDecaux has announced that Lion and UM’s campaign Guinness Brewery of Meteorology is the winner of the inaugural Programmatic Campaign of the Year award.
The Guinness Brewery of Meteorology campaign strategy focused on leveraging the connection between the optimal temperature for a Guinness and winter temperatures in Australia. Recognising Australians' keen interest in the weather, and taking inspiration from the Bureau of Meteorology, Guinness created an entirely new weather platform, "The Brewery of Meteorology" app. This unique app informed Australians on whether it was the perfect time for a pint, creating an omnichannel experience that engaged customers from checking the forecast, to savouring the colder weather moments.
The Australian online advertising market reached $14.7bn spend for the 2023 calendar year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure increased 3.7% year-on-year. This was a slowdown from the growth of 9.1% reported in 2022, however, a positive trajectory in a tough year for advertising, with stronger growth experienced in the second half of the year.
Meltwater, a global leader in social and media intelligence, and We Are Social, the socially-led creative agency, have released Digital 2024 Australia, their latest annual report providing an in-depth analysis of the country's digital, social and e-commerce landscape.
Leading Out-of-Home media company JCDecaux New Zealand is proud to be the exclusive Out-of- Home partner of the New Zealand Olympic Committee, supporting the nation’s talented athletes on the way to Paris 2024.
Phil Eastwood, General Manager of JCDecaux New Zealand said: “The excitement and team spirit could best be captured by this line from the New Zealand Olympic Committee manifesto: “‘Ko Tātou Te Kapa o Aotearoa ~ We are the New Zealand Team.”
With larger budgets, multi-channel shopping journeys, and a thirst for travel, spending on Ramadan celebrations is set to reach new heights this year. Three out of five consumers in Indonesia plan to spend more than Rp 3 million this Ramadan, latest research by InMobi, a leading provider of content monetization and marketing technologies that help businesses fuel growth, and Glance, the world’s leading smart lock screen, has found.
The Marketer's Guide to Ramadan Report released today, delves into the expectations and behaviours of Indonesian consumers during Ramadan season, offering invaluable insights to brands for enhancing their marketing strategies during the nation’s holy month. Conducted in January 2024, the survey polled 500 smartphone users in Indonesia, revealing that 60% of respondents plan to increase their online shopping budgets, while 41% intend to increase their offline shopping expenditures.
JCDecaux has announced the introduction of global airport programmatic digital Out-of-Home (prDOOH) trading. The first-of-its-kind solution allows brands and agencies to effortlessly execute targeted, dynamic and contextualised campaigns across JCDecaux’s Airport network globally.
T:+61 (2) 8905 0995 PO Box 181, Cammeray NSW 2060
info@einsteinz.com.au
