JCDecaux has announced the introduction of global airport programmatic digital Out-of-Home (prDOOH) trading. The first-of-its-kind solution allows brands and agencies to effortlessly execute targeted, dynamic and contextualised campaigns across JCDecaux’s Airport network globally.
Enabled through the VIOOH SSP (Supply Side Platform) and more than 30 DSPs (Demand Side Platform), the global prDOOH network will initially be available at the top 15 worldwide airports including Sydney Airport.
Steve O’Connor, CEO of JCDecaux Australia and New Zealand, said: “JCDecaux’s global programmatic airport solution means advertisers can now run multi-market programmatic campaigns across 15 of the world’s busiest airports including Sydney Airport. It provides brands and agencies access to more than 70 million monthly passengers and over two billion impressions across a network of over 3,000 screens operated by JCDecaux worldwide.”
Jean-François Decaux, Chairman of the Executive Board and co-CEO of JCDecaux, said: "We are thrilled to unveil the first global programmatic DOOH offer in airports. In a period of major changes within the digital ecosystem, this pioneering offering guarantees high-performance contextualised campaigns and marks a significant milestone in the outdoor advertising industry, enabling brands and agencies to tap into the immense potential of programmatic advertising in the airport environment.”
Other locations include the USA such as Dallas Fort Worth, Los Angeles and Miami, major European hubs including London Heathrow, Paris Charles-de-Gaulle, Frankfurt, and Milan-Linate, as well as Asia Pacific airports in Hong Kong, Singapore and Macau.
Developed by the International Programmatic Council (IPC) at JCDecaux, advertisers can gain maximum brand exposure on a global scale thanks to unprecedented access to highly sought-after audiences in the unique airport environment. This vast reach allows advertisers to engage with their target audiences at critical touchpoints throughout their airport journey, with the right message at the right time.
ENDS
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2022 revenue: €3,317m (a) – 9M 2023 revenue €2,440m(a)
N°1 Out-of-Home Media company worldwide
A daily audience of more than 850 million people in more than 80 countries
1,040,132 advertising panels worldwide
Present in 3,573 cities with more than 10,000 inhabitants
11,200 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family
Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A
Leadership), MSCI (AA) and has achieved Platinum Medal status from EcoVadis
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (604,536 advertising panels)
N°1 worldwide in transport advertising with 153 airports and 205 contracts in metros, buses, trains and
tramways (336,620 advertising panels)
N°1 in Europe for billboards (101,976 advertising panels)
N°1 in outdoor advertising in Europe (654,957 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (170,973 advertising panels)
N°1 in outdoor advertising in Latin America (129,305 advertising panels)
N°1 in outdoor advertising in Africa (24,198 advertising panels)