JCDecaux New Zealand’s latest addition to the high-impact SMARTFRAME network has arrived on Auckland’s Dominion Road. This new installation means the SMARTFRAME network now spans 27 screens across Auckland, Wellington, and Christchurch.
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Sydney Airport has reappointed JCDecaux as its exclusive media partner for Australia’s premier airport advertising contract following a rigorous and competitive tender process.
Steve O'Connor, CEO of JCDecaux, said: "Sydney Airport has set a bold and ambitious vision for the future. With passenger numbers expected to grow to over 50 million in the next three years, we are perfectly aligned to deliver the ongoing transformation of their international and domestic passenger experience. Retaining this contract solidifies our position as a leader in premium airport advertising both locally and globally. We can’t wait to continue our partnership and deliver our refreshed and remarkable offering to both Sydney Airport and the market."
JCDecaux presents its latest innovation, JCDecaux ICON. This unique wrap-around site is one of the largest Digital Large Format screens in the Southern Hemisphere, promising to captivate audiences and offering exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction.
JCDecaux has been awarded the Transport for NSW (TfNSW) bus advertising contract for all buses in the Sydney Metropolitan regions.
Winning the competitive tender process marks a significant expansion of JCDecaux’s current bus advertising contracts across Sydney. It extends JCDecaux’s Transit reach across the whole of Sydney Metropolitan regions into LGAs including the Northern Beaches, the Hills District, Campbelltown, Liverpool, and Camden.
JCDecaux and Haumi celebrate two years of Pae Ātea, showcasing Māori culture and creative expression
JCDecaux is celebrating the culmination of its successful two-year partnership with concept and creative studio Haumi to showcase Māori art and cultural connection through the Pae Ātea kaupapa.
The latest campaign, Tuku Taniwha, will be displayed across JCDecaux’s digital network during April. The tuku (campaign) is inspired by the different traditions that remember and record taniwha and their presence through time. It features the simple "taniwha" wordmark, expressed in diverse forms to encourage open interpretation and reflection of our environment.
JCDecaux has launched broadcast-scale 3D – JC3D – across its Airport and Rail network. JC3D is available on over 450 screens and multiple formats nationally, providing brands with an innovative platform to create memorable marketing experiences that resonate with audiences.
Leading Out-of-Home media company JCDecaux New Zealand has redefined its sales team to further strengthen its ability to serve ever-changing market demands.
Phil Eastwood, General Manager of JCDecaux New Zealand, said: “As we navigate the evolving media landscape, we’ve made some impactful changes to our structure, and some exciting new appointments, to align our business with key areas of market growth and opportunity. These changes bolster our capacity to serve our clients and emphasise our commitment to continuous improvement."
Leading Out-of-Home media company JCDecaux has launched the Aspire, a newly designed, Digital Large Format portrait sign. The first site was unveiled in the busy inner-city suburb of Pyrmont in Sydney and is part of JCDecaux’s contract with Sydney Trains, the largest Out-of-Home contract in NSW.
Leading Out-of-Home media company JCDecaux has announced that Lion and UM’s campaign Guinness Brewery of Meteorology is the winner of the inaugural Programmatic Campaign of the Year award.
The Guinness Brewery of Meteorology campaign strategy focused on leveraging the connection between the optimal temperature for a Guinness and winter temperatures in Australia. Recognising Australians' keen interest in the weather, and taking inspiration from the Bureau of Meteorology, Guinness created an entirely new weather platform, "The Brewery of Meteorology" app. This unique app informed Australians on whether it was the perfect time for a pint, creating an omnichannel experience that engaged customers from checking the forecast, to savouring the colder weather moments.
Leading Out-of-Home media company JCDecaux New Zealand is proud to be the exclusive Out-of- Home partner of the New Zealand Olympic Committee, supporting the nation’s talented athletes on the way to Paris 2024.
Phil Eastwood, General Manager of JCDecaux New Zealand said: “The excitement and team spirit could best be captured by this line from the New Zealand Olympic Committee manifesto: “‘Ko Tātou Te Kapa o Aotearoa ~ We are the New Zealand Team.”
JCDecaux has announced the introduction of global airport programmatic digital Out-of-Home (prDOOH) trading. The first-of-its-kind solution allows brands and agencies to effortlessly execute targeted, dynamic and contextualised campaigns across JCDecaux’s Airport network globally.
Leading Out-of-Home media company JCDecaux Australia has appointed Bronwyn Clementson to the newly created role of Executive General Manager – Commercial. Bronwyn will join the company’s nine-strong executive leadership team effective from 1 February 2024.
Leading Out-of-Home media company JCDecaux New Zealand has introduced new capabilities to planning and audience measurement tool Calibre, which now allows the measurement of reach and frequency across the inside of airport terminals.
Leading Out-of-Home media company JCDecaux New Zealand has launched its Nurture program in the local market. The program provides start-ups and emerging businesses with visibility and awareness in cities across New Zealand through the impact of Out-of-Home media, backed by tailored campaign support and marketing services. JCDecaux Nurture kicks off with a collaboration with New Zealand start-up business Nourish co-founded by Kiwi entrepreneur Michael Taylor.
Leading Out-of-Home media company JCDecaux Australia and New Zealand announced its partnership with Scope3, a pioneer and leading provider of scope 3 emissions data to measure and report the carbon footprint of media and advertising. The collaboration will introduce Out-of-Home advertising into the emissions footprint tool for the first time, enhancing transparency for the channel and empowering media buyers to make more sustainable choices.
Leading Out-of-Home media company JCDecaux New Zealand today announces it is resetting its climate strategy to prioritise becoming net-zero by 2050. The new strategy means it will no longer aim for carbon neutrality as it pushes for more ambitious emissions reductions.
The announcement comes as JCDecaux receives its Toitū “net carbonzero” carbon neutral certification for 2023 (Scope 1 & 2), that saw a significant 54 percent reduction in emissions.
Nedd Brockmann, founder of new company Nedd’s Milk, has gone from a makeshift billboard to Digital Large Format signs across Sydney in just 48 hours after his outback campaign was spotted by leading Out-of-Home media company JCDecaux.
Leading Out-of-Home media company JCDecaux New Zealand has upgraded all screens in Auckland Airport’s high-dwell domestic terminal baggage area from static to digital. With over 55 per cent of domestic passengers checking-in luggage, these screens provide advertisers a significant opportunity to deliver campaigns that are memorable and influential.
Leading Out-of-Home media company JCDecaux has appointed Jemma Enright to the newly created position of General Manager, Airports ANZ. The new leadership position has been introduced to drive a consistent and innovative growth strategy across JCDecaux’s six-airport portfolio in Australia and New Zealand, with Jemma responsible for delivering all aspects of product evolution and revenue generation.
To celebrate the launch of its new premium Sundaes range, Ben & Jerry’s and leading Out-of-Home media company JCDecaux have partnered to create an ice cream-themed activation that gives Bondi commuters the opportunity to enjoy the sweet scent of salted caramel as they wait for the bus.