JCDecaux presents its latest innovation, JCDecaux ICON. This unique wrap-around site is one of the largest Digital Large Format screens in the Southern Hemisphere, promising to captivate audiences and offering exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction.
Steve O’Connor, Chief Executive Officer, JCDecaux Australia and New Zealand, said: “JCDecaux ICON is redefining Out-of-Home impact. This striking site is set to capture attention, offering advertisers a unique opportunity to reach a half a million people each fortnight*. Its sheer scale, combined with its strategic positioning at one of Melbourne’s busiest five-way intersections, renders it the most compelling location in Australia.”
JCDecaux’s National Product Director – Large Format, Sam Noble said: “There is nothing like JCDecaux ICON in Australia, combining the master brand dominance of classic assets with over 700sqm of digital signage for flexible and dynamic messaging. It truly is iconic, akin to globally recognised sites like London’s Piccadilly Circus.”
JCDecaux ICON features four digital screens seamlessly integrated into one of Melbourne's new premier luxury apartment buildings. Two additional Classic Large Format sites complement the digital ensemble, creating a visual landmark at a prime intersection. Offered as one complete precinct, sold fortnightly, brands can create immersive and dynamic experiences with continuous coverage and share of voice to resonate with audiences.
Already attracting attention from market-leading brands including launch partner BMW, JCDecaux ICON promises to drive brand recognition with unmatched impact.
Alex McLean, General Manager, Marketing at BMW Australia said: “BMW is excited to partner with JCDecaux and take advantage of an iconic and high traffic junction in Melbourne. Out-of-Home is a powerful channel to engage with a relevant audience. This collaboration serves as a valuable platform to boost attention and educate audiences about the breadth of electric vehicles that BMW has available in Australia today, including the selected BMW models that offer incredible value, below the Luxury Car Tax threshold.”
Research from VIOOH indicates high-quality Digital Out-of-Home delivers brand safety and establishes trust and credibility with audiences. With its prime location and round-the-clock presence, JCDecaux ICON offers advertisers exposure to diverse audiences, from city commuters to residents.
JCDecaux ICON joins a prestigious lineup of flagship JCDecaux sites, including Young & Jackson and White Street Gantry in Melbourne, The Continental in Auckland and Aspire in Sydney CBD.
ENDS
* Sources:
MOVE April 2024, P14+, 100% SOT Digital/Classic, Fortnightly
67% agree that Digital Out-of-Home delivers brand safety and establishes trust and credibility with the target audience, VIOOH, State of The Nation Report, Australia, 2023
About JCDecaux
JCDecaux is the number one Out-of-Home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 11,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2023 revenue: €3,570.0m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of 850 million people in more than 80 countries
1,056,833 advertising panels worldwide
Present in 3,918 cities with more than 10,000 inhabitants
11,650 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.4/5), CDP (A), MSCI (AA), Sustainalytics (13.7), and has achieved Gold Medal status from EcoVadis1st Out-of-Home Media company to join the RE100
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (630,196 advertising panels)
N°1 worldwide in transport advertising with 153 airports and 258 contracts in metros, buses, trains and tramways (319,081 advertising panels)
N°1 in Europe for billboards (85,743 advertising panels worldwide)
N°1 in outdoor advertising in Europe (708,620 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (165,292 advertising panels)
N°1 in outdoor advertising in Latin America (91,682 advertising panels)
N°1 in outdoor advertising in Africa (25,337 advertising panels)
N°1 in outdoor advertising in the Middle East (21,300 advertising panels)