The IAB Australia Video Council has released its Connected TV Handbook to assist marketers and agencies better understand the market. The Handbook, which was first published in 2020, has been updated to explore the opportunities for advertising through data and personalisation, provide a framework for measurement, outline planning considerations and elements of creativity, and also includes an update on IAB Tech Lab Standards and an introduction to the Advanced TV product roadmap.
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, today announced the launch of Media Reporting, the industry’s first always-on reporting tool for brands and media buyers to measure ad emissions and reduce waste across their digital ad campaigns.
SailPoint Technologies, Inc., a leader in unified identity security for enterprises, has announced a new offering on its Atlas platform, SailPoint Risk Connectors. As part of its Atlas platform, SailPoint Risk Connectors makes it easier for organisations to make informed access decisions based on an identity’s third-party risk scores. Speed is essential to risk mitigation, especially in the context of delivering secure access to critical data and applications for all enterprise identities today, and SailPoint Risk Connectors is designed to help organisations act quickly if an identity’s risk level changes.
Online advertising expenditure has increased 9.3% year-on-year according to data released today in the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC Australia. Total advertising expenditure for the quarter ended 31st March 2024 reached $3.746bn despite a 4.2% softening in spend from the preceding quarter, in line with seasonal trends.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced a preview of findings from its eighth annual Global Insights Report, which analyses media quality and performance trends across more than one trillion impressions from over 2,000 brands in 100 markets. The proprietary research uncovered the opportunities of and challenges for retail media networks, which continue to gain popularity with their rich consumer data and ability to reach audiences at the point of purchase, especially as cookie deprecation approaches.
CyberArk (NASDAQ: CYBR), the identity security company, today announced at its annual conference, CyberArk IMPACT 24, new enhancements across its Identity Security Platform. Driven by AI and Identity Threat Detection and Response (ITDR), the new functionality enables organizations to apply the right level of privilege controls to every identity, while providing a consistent customer experience for CyberArk administrators and end users.
CyberArk (NASDAQ: CYBR), the identity security company, today announced at its annual conference, CyberArk IMPACT 24, the availability of CyberArk CORA AI, a new set of AI-powered capabilities that will be embedded across its identity security platform. CORA AI will translate vast numbers of identity data points into insights and enables multi-step actions in natural language, empowering users and their organisations to be more secure, efficient and effective in securing identities – human and machine – with the right level of privilege controls.
CyberArk (NASDAQ: CYBR), the identity security company, today announced it has signed a definitive agreement to acquire Venafi, a leader in machine identity management, from Thoma Bravo. This acquisition will combine Venafi’s best-in-class machine identity management capabilities with CyberArk’s leading identity security capabilities to establish a unified platform for end-to-end machine identity security at enterprise scale.
CyberArk (NASDAQ: CYBR), the identity security company, today released a new global research report that reveals 99% of Australian organisations have faced two or more identity related breaches in the past year. Survey respondents flagged digital transformation as the most likely external cause of a breach, signaling a need for cybersecurity strategies to evolve as Australian organisations undergo digitalisation at scale.
JCDecaux New Zealand’s latest addition to the high-impact SMARTFRAME network has arrived on Auckland’s Dominion Road. This new installation means the SMARTFRAME network now spans 27 screens across Auckland, Wellington, and Christchurch.
SailPoint Technologies, Inc., a leader in unified identity security for enterprises, has launched a digital Customer Success Centre aimed at further enabling customers at all stages of their identity security journey. The Customer Success Centre lives within the SailPoint Compass Community which boasts over 100K members. It provides SailPoint partners and customers with strategic program resources, personalised onboarding and success planning sessions, and curated content focused on identity security. This centre is the premier destination for customers seeking to mature and ground their identity security program leveraging SailPoint’s decades-long expertise and best practices.
Arçelik Hitachi Home Appliances, the manufacturer, distributor, and after sales services provider of Hitachi branded home appliances globally (excluding those of Japan) is on a mission to reduce the carbon emissions from its digital advertising campaigns by at least 25% over a six month period. The optimization test case will run from May to December 2024 in 4 markets: Thailand, Vietnam, Hong Kong and Singapore.
Sydney Airport has reappointed JCDecaux as its exclusive media partner for Australia’s premier airport advertising contract following a rigorous and competitive tender process.
Steve O'Connor, CEO of JCDecaux, said: "Sydney Airport has set a bold and ambitious vision for the future. With passenger numbers expected to grow to over 50 million in the next three years, we are perfectly aligned to deliver the ongoing transformation of their international and domestic passenger experience. Retaining this contract solidifies our position as a leader in premium airport advertising both locally and globally. We can’t wait to continue our partnership and deliver our refreshed and remarkable offering to both Sydney Airport and the market."
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced a robust lineup of strategic leadership appointments in the APAC region. These appointments will also kick off DV’s entry into two new markets – Hong Kong and Thailand.
IAB Australia has announced the industry has until 5th July to make speaker submissions for MeasureUp, Australia’s largest measurement conference. Returning in September for its 8th year, MeasureUp will bring together advertising and agency professionals, marketers, academics, and vendors to co-create and influence the future of marketing measurement thinking.
JCDecaux presents its latest innovation, JCDecaux ICON. This unique wrap-around site is one of the largest Digital Large Format screens in the Southern Hemisphere, promising to captivate audiences and offering exceptional brand exposure in the heart of Melbourne’s bustling St Kilda Junction.
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the discovery of “FM Scam,” the latest audio fraud scheme to date that was identified and mitigated by DV’s Fraud Lab using a proprietary combination of AI-powered technology and human review.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced the launch of CyberSecurity Asset Management 3.0, an expansion of the Enterprise TruRisk Platform. This update integrates its leading vulnerability assessment capability into its External Attack Surface Management (EASM) solution delivering an accurate, real-time view of the external attack surface that eliminates more false positives to mitigate the risk of unknown assets.
JCDecaux has been awarded the Transport for NSW (TfNSW) bus advertising contract for all buses in the Sydney Metropolitan regions.
Winning the competitive tender process marks a significant expansion of JCDecaux’s current bus advertising contracts across Sydney. It extends JCDecaux’s Transit reach across the whole of Sydney Metropolitan regions into LGAs including the Northern Beaches, the Hills District, Campbelltown, Liverpool, and Camden.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security, and compliance solutions, today announced the launch of its Managed Security Services Partner (MSSP) Portal as part of the growth and evolution of its partner management strategy. Qualys’ global MSSP partners now have access to a unified platform that streamlines client, subscription, and security services management for enhanced operational efficiencies, enabling increased revenue opportunities and improved operating margins.
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