Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the yield management tools, reporting insights, and data enrichment connections that align with publishers’ business strategies and goals. Using machine learning, the feature finds the optimal configurations in a publisher’s Prebid Wrapper per impression and has the potential to enhance billions of settings to improve performance. Ranker saw a 5% increase in spend after implementing the automated wrapper management feature.
impact.com, the world’s leading partnership management platform, today announced the launch of impact.com/advocate, a customisable customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers.
Qualys, Inc. (NASDAQ: QLYS), a leading provider of disruptive cloud-based IT, security and compliance solutions, is unveiling TruRisk Eliminate at Black Hat 2024. Qualys TruRisk Eliminate is a comprehensive remediation solution that extends beyond patching to help organisations further reduce risk. It provides additional innovative remediation methods when patching isn't feasible. This approach uses patchless patching, targeted isolation, and other mitigation strategies to ensure robust protection.
InfoSum, the world’s leading data collaboration platform, today announced its long-tenured Chief Operating Officer, Lauren Wetzel, as the company’s new Chief Executive Officer.
Pivotus is the first Australian independent media agency to partner with Scope3, the collaborative sustainability company decarbonising media and advertising. The partnership allows Pivotus to use Scope3’s Collaborative Sustainability Platform (CSP), including its new Media Reporting product to deliver unmatched accuracy in measuring and reporting advertising emissions for its clients, leading with the University of Tasmania.
Digital video advertising investment across all screens (mobile, desktop and CTV) is now a significant or regular part of marketing activity for 92% of respondents according to IAB Australia’s Video Advertising State of the Nation Report. The report, which was released today, also found the frequency of using connected TV advertising has increased over the last year and for the first time more respondents have connected TV as a significant part of advertising activity (55%) than mobile (46%) or computer (47%).
SailPoint Technologies, Inc., a leader in unified identity security for enterprises, today announced that SailPoint Connectivity, a key component of the unified SailPoint Atlas platform, now supports connectivity for more than 1,100 enterprise applications and 20,000 custom applications. SailPoint Connectivity allows customers to extend, connect, and integrate core identity security capabilities with the critical business applications they use every day, all under a single identity umbrella. This is essential in jumpstarting identity security time-to-value.
Seagate Technology Holdings plc (NASDAQ: STX), a leading innovator of mass-capacity data storage, today named Futoshi Niizuma as its vice president for Asia-Pacific and Japan sales. In this role, he will oversee the company’s sales and technical support activities across the region.
Meltwater, a global leader in media, social and consumer intelligence, today unveiled its latest innovations as part of its annual Mid-Year Release. With its marquee release, Meltwater aims to reinvent the way that communications and marketing professionals interact with data through the new Meltwater Copilot, developed as part of a market-making collaboration between Meltwater and Microsoft.
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today revealed findings from its Global Insights Report demonstrating a relationship between high-quality digital advertising environments and reduced carbon emissions.
With less than a month to go until the Olympics start, is interest in the big event from Australia starting to ramp up? With just over 200 of the expected 500-strong Australian squad announced across 20 sports, you’d expect ardent sports fans to be getting in on the action. So, who is lifting the nation and who is getting into the spirit?
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today announced the launch of the DV Transparency Centre. This new educational portal is designed to augment understanding and trust in media verification by providing greater insight and clarity into DV's technology and measurement solutions. The launch highlights DV's commitment to driving industry education at one of the world's most prestigious gatherings of marketing and online advertising leaders.
DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, today released its DV Global Insights: 2024 Trends Report. The report employs DV technology to comprehensively analyse media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America. It delves into critical industry topics, including the expansive role of Artificial Intelligence (AI) in transforming media and advertising risks and opportunities, the rapid increase in Made for Advertising (MFA) content, the rise of Retail Media Networks (RMNs) with specialised inventory, and how responsible media buying contributes to reducing carbon emissions.
IAB Australia has issued a strong warning about Made for Advertising (MFA) sites, asking the Australian advertising industry to take the issue more seriously and work collaboratively to minimise ad spends on these sites as well as with any associated participants. To assist understanding of the issue, the IAB Executive Tech Council has issued a Made for Advertising guidance paper with clear definitions and recommendations.
SailPoint Technologies, Inc., a leader in unified identity security for enterprises, unveiled a series of new features and capabilities in its Data Access Security and Non-Employee Risk Management offerings within SailPoint Identity Security Cloud. Updates to these add-on capabilities offer customers increased visibility and security across all varieties of identity types and their access to critical data, enabling a strong enterprise-class identity security program.
SailPoint Technologies, Inc., a leader in unified identity security for enterprises, launches innovative AI-powered application onboarding capability. This new capability will be seamlessly integrated into SailPoint Identity Security Cloud and will simplify the process of integrating critical business applications. By automating the onboarding process, SailPoint will simultaneously be delivering faster time to value, critical security of business applications and improving the user experience.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with Pinterest to offer brand safety and suitability measurement. With this release, global advertisers can independently authenticate campaign quality and help protect brand reputation within this engaging, user-generated online media environment.
Meltwater, a global leader in social and media intelligence and data analytics, has continued to cement its growth globally and in ANZ with the announcement of a deepening of its relationship with Microsoft, the addition of two global senior executives and its partnership with The Walkley Foundation. These developments all further the company’s commitment to innovation, focus on helping customers harness data in real-time to unlock their competitive edge and customer centricity.
LiveRamp and Magnite, the world’s largest independent sell-side advertising company, today announced a global integration to enable the world’s largest publishers and advertisers to leverage omnichannel addressability across Magnite’s CTV SSP, Magnite Streaming. This integration builds on existing support of LiveRamp’s privacy-centric identifier, RampID, within Magnite DV+.
DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data, and analytics, has announced the global availability of the industry’s first comprehensive media authentication offering on Reddit. This release makes available to Reddit advertisers the DV Authentic Ad® – a proprietary metric that offers advertisers an additional layer of trusted, third-party transparency into campaign delivery in a brand suitable environment, within the intended geography – on their Reddit ads.
