Leading Out-of-Home media company JCDecaux will remain as the exclusive street furniture provider for North Sydney Council after winning an expanded tender that significantly increases its digital presence in one of Sydney’s most affluent locations.
Steve O’Connor, CEO of JCDecaux, said: “Retaining the North Sydney contract is another triumphant win for JCDecaux following our recent successes with the Sydney Trains and Adelaide Railway Station contracts. We have ambitious plans to enhance the presence, scale and utility of the network. This contract represents a powerful opportunity for brands to connect with affluent professionals, Lower North Shore residents and tourists alike with a range of creative opportunities, while also strengthening our programmatic offering for clients.”
The new contract, which includes street furniture, large format screens and community information panels including interactive touch screens, will see JCDecaux grow its network from four to 60 digital panels across Sydney’s second largest business district and throughout the affluent Lower North Shore including residential suburbs spanning from Cremorne to St Leonards. As part of the expansion and upgrade, JCDecaux will deliver more than 35 new state-of-the-art digital street furniture screens and 19 new digital community information panels, which are reserved for community messaging such as maps, transport information and other messaging to enable connectivity.
As well as retaining the street furniture network, JCDecaux has won the North Sydney Large Format contract, to develop high-quality, sustainable digital screens on the Greenwood Bridge. These sustainable screens are currently in development and have been designed by award-winning architect Tzannes to ensure they complement the existing bridge design and enhance the surrounding area. Positioned in the heart of North Sydney, these highly visible sites impact traffic travelling along the Pacific Highway.
O’Connor continued: “We’re in a fantastic position going into 2022; demand for Out-of-Home advertising is accelerating and audience mobility is bouncing back rapidly from last year. We have an incredibly strong portfolio to offer advertisers wanting to reconnect with Sydney-siders across our Large Format, Street Furniture, Airport, Rail and Transit network.”
The contract begins immediately for a term of nine years.
ENDS
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. For FY19, JCDecaux reported revenue of approximately €3,890 million. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2020 revenue: €2,312m – 9M 2021 revenue: €1,789m
N°1 Out-of-Home Media company worldwide
A daily audience of more than 840 million people in more than 80 countries
964,760 advertising panels worldwide
Present in 3,670 cities with more than 10,000 inhabitants
10,230 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the CDP (A-List), FTSE4Good (4.6/5) and MSCI (AAA) rankings
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (489,500 advertising panels)
N°1 worldwide in transport advertising with 156 airports and 249 contracts in metros, buses, trains and tramways (329,790 advertising panels)
N°1 in Europe for billboards (129,970 advertising panels)
N°1 in outdoor advertising in Europe (615,530 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (216,590 advertising panels)
N°1 in outdoor advertising in Latin America (66,120 advertising panels)
N°1 in outdoor advertising in Africa (22,500 advertising panels)
N°1 in outdoor advertising in the Middle East (15,350 advertising panels)