Leading Out-of-Home media company JCDecaux New Zealand has switched on its 26th SMARTFRAME in its national network, the first and only digital Out-of-Home site to reach audiences heading to western suburbs such as New Lynn, Blockhouse Bay, Titirangi, Huia, and Laingholm, as well as the western beaches.
With no other billboards along the route from the Northern Western motorway to coastal western suburbs, SMARTFRAME West stands as a prominent and exclusive digital advertising platform filling a significant void in the advertising landscape.
Mike Watkins, Country Head, JCDecaux New Zealand, said: “Our newest SMARTFRAME will enable advertisers to reach the valuable and extensive western Auckland audience at high frequency. Situated on traffic lights where the main arterials split into three lanes, it has incredible viewability and high dwell time on the only commuter route out to the western suburbs and coast.”
It has the largest reach of any JCDecaux SMARTFRAME in Auckland with gross contacts of almost 900,000 Kiwis for a standard two-week campaign. Close to Avondale College, the Avondale Market/Sports and Race Grounds and new intensive apartment precincts, SMARTFRAME West is already popular with advertisers. Avondale is being developed as a new community and transport hub with retail and a new Auckland Council swimming pool complex planned in the next five years.
JCDecaux New Zealand's recent research into mobility patterns shows that 89 percent of New Zealanders are now commuting to workplaces for at least three or more days a week, with commuter-hour traffic reaching an all-time high. This presents an exceptional opportunity for brands to target Auckland's western commuters with the new site.
The JCDecaux SMARTFRAME network launched in 2019 with five screens around Auckland CBD. It has now grown to 26 screens across Auckland, Christchurch, and Wellington and reaches more than 9 million people during a standard two-week campaign. The portrait digital SMARTFRAME format is unique to JCDecaux, measuring 3.1m by 4.8m, with screens strategically located for optimal advertising impact and mass audiences across the three main centres.
SMARTFRAME supports programmatic trading and at close to 9:16, standard digital ratio, brands can easily extend digital campaigns to SMARTFRAME panels without having to recreate digital assets. This means they provide a strong creative bridge between digital advertising campaigns and are an effective priming media for brands with a strong digital conversion funnel.
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About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2022 revenue: €3,317m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of more than 850 million people in more than 80 countries
957,706 advertising panels worldwide
Present in 3,518 cities with more than 10,000 inhabitants
10,720 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A Leadership), MSCI (AA) and has achieved Platinum Medal status from EcoVadis
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (530,143 advertising panels)
N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
N°1 in Europe for billboards (72,611 advertising panels)
N°1 in outdoor advertising in Europe (596,831 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (232,268 advertising panels)
N°1 in outdoor advertising in Latin America (64,893 advertising panels)
N°1 in outdoor advertising in Africa (20,808 advertising panels)
N°1 in outdoor advertising in the Middle East (14,177 advertising panels)