Leading Out-of-Home media company JCDecaux has added sixteen new Large Format sites to its growing national network across Sydney, Melbourne, Brisbane, and Adelaide.
Sam Noble, National Product Director, Large Format, JCDecaux Australia, said: “Large Format offers brands the opportunity to create the type of head-turning moments that engage a large national audience at scale. Our expanded network will deliver even more opportunities for brands to leverage key locations and main arterials to drive coverage, viewability and impact.”
Fifteen of the new sites are digital, strategically positioned in high-traffic locations to deliver maximum exposure and the creative flexibility to impact and engage a huge roadside audience. According to the latest Australian Bureau of Statistics data, cars are the most popular mode of transport in every state with over 6.3 million people using their car to get to work1.
Two of the new Digital Large Format sites, situated on key commuter routes at Homebush Bay Drive in Rhodes and on the M4 Motorway, Sydney Olympic Park are being released as part of JCDecaux’s contract with Sydney Trains, the largest individual roadside Large Format contract in NSW. These locations reach 208,745 and 195,793 unique weekly contacts2 respectively.
Five sites are in Melbourne, including Swan Street and Punt Road, only a few steps away from the Melbourne Cricket Ground. In Brisbane, two sites have been added including Abbotsford Road in Albion, which is close to the suburbs of Ascot and Newstead. In Adelaide, one site has been added on 230 Brighton Road Somerton Park, one of Adelaide’s busiest arterials and lined by retail outlets and commercial premises.
JCDecaux recently conducted research with Pollinate and the Edelman Trust Management Framework to understand the trust capital of a channel based on dependability, ability, integrity, and purpose. Large Format was the most trusted media channel of the multimedia campaign (53 per cent), when compared to the social media (28 per cent) and digital (20 per cent) components.
Fourteen of the newly launched Large Format sites are new builds, with two conversions from Classic to Digital.
ENDS
NOTES TO EDITORS:
1. https://www.abs.gov.au/statistics/industry/tourism-and-transport/transport-census/latest-release
2. Source: MOVE July 2023, 10% SOT, 7 days
About JCDecaux
JCDecaux is the number one out-of-home media company worldwide, with more than 1 million advertising panels in more than 80 countries and more than 13,000 employees. Incorporated in 1964 in France, JCDecaux was listed on the Paris Stock Exchange in 2001. JCDecaux has been providing high quality, architecturally designed street furniture in Australia since 1997. Its Australian and New Zealand businesses includes 40,000 assets spanning airports, rail, transit, static and digital billboards.
Key figures
2022 revenue: €3,317m (a)
N°1 Out-of-Home Media company worldwide
A daily audience of more than 850 million people in more than 80 countries
957,706 advertising panels worldwide
Present in 3,518 cities with more than 10,000 inhabitants
10,720 employees
JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
JCDecaux is recognised for its extra-financial performance in the FTSE4Good (3.6/5), CDP (A Leadership), MSCI (AA) and has achieved Platinum Medal status from EcoVadis
1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy)
Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
N°1 worldwide in street furniture (530,143 advertising panels)
N°1 worldwide in transport advertising with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 advertising panels)
N°1 in Europe for billboards (72,611 advertising panels)
N°1 in outdoor advertising in Europe (596,831 advertising panels)
N°1 in outdoor advertising in Asia-Pacific (232,268 advertising panels)
N°1 in outdoor advertising in Latin America (64,893 advertising panels)
N°1 in outdoor advertising in Africa (20,808 advertising panels)